Beet.TV is calling this a “boom time for niche media” as in Believe It: Boom Time in Niche Media is Now: Mediapost Sells for $23 Million….WallStrip Producer Explains the $5 Million Value Proposition for CBS..and More! Impressive sales for producers who started their own thing, only on the web. Real sales for real substantial dollars. Nothing pie in the sky. Unquestionably, internet video programming has become a REAL market.
What’s a video producer to do? We all want to have as many people as possible see whatever we produce… So should we upload our clips to MySpace, to YouTube, to Google Video, etc. etc. Or, wouldn’t it be nice to have a simple web-based service that does this kind of distribution for us?
Well, now there is. It’s called Hey!Spread. Get it? They help you spread your video around the web.
It’s a basic, practical, straight-forward service (but you do need to set up accounts at the services you want them to populate with your clips) and most importantly, it’s immediately useful. I like that. 😉
Happy Monday. I’m on the run, but (as some of you know) what I think matters most about all this new media revolutionary… internet, digital video, and other technologies that are associated with the potential democratization of media (and so forth) is that all of this new media offers an alternative to the media circus that has largely replaced honest and informative journalism in our mainstream media. Thus, my enthusiasm and salute to the Jib-Jabbers who created the following bit of parody and spot-on comedic commentary. Enjoy.
I know this is nothing new, but the experience is somehow different, especially when it happens to you unexpectedly. Here’s what happened…
I have a prospective consulting client in the UK. We’ve had a couple of phone calls and numerous emails. I was away on vacation last week and we planned to talk yesterday to catch up and finalize details. She suggested we use Skype. Truthfully, I’ve used Gizmo Project for internet phone calls. For a while, I used it quite a bit, but not lately. I had downloaded Skype for Mac just in case while a client was overseas, but hadn’t really used it.
I scrambled… First, upon plugging in my USB headset, I found that it was recognized right away. I was able to confirm this quickly with a nifty test call feature that was built right into my “buddies” list. Then, unexpectedly, the prospective client suggested we might do video; and before I knew it, I could see her!
I have a MacBook Pro with a build-in webcam. I opened Skype’s preferences and told it to automatically activate the camera. She called back and presto, we were in a face-to-face meeting. Just like that, my first transcontinental video conference call. Very much like being in a meeting, but without the travel time.
I was impressed with Skype’s ease of use, neatly supported by the Mac’s ease of use and the fact that Skype supports the Mac. It’s easy to see why Skype is the clear leader in VoIP calling.
And, despite writing about this stuff for years (and even consulting with VDOnet years ago when they had one of the first webcam networks), I was struck by the immediate reality of our global village. It reached out and touched me in a concrete way, and gratefully in a way that may well benefit my bottom line.
It’s a treat when all this stuff we write and think about comes up to you and gives you a nice warm fuzzy nudge. 😉
I love this. More evidence of the power of putting video online. More creative freedom and opportunities for creative people. More media power to the people. More breaking up of the old guard media empires (oh yeah, they call those “disruptive technologies”), etc.
New York Times television “news” section calls its report: Online Yesterday, on Cable Today
I’ve been wanting someone to write this article. (Thanks to Beet.TV for the tip.)
A site called LightReading (which calls itself “the leading integrated business media company serving the telecommunications industry and other related next-generation communications markets”) has published Online Video: Show Us the Money which includes information on no fewer than 75 video sharing sites with mini-reviews of the Top 10 revenue sharing sites. It’s complete with comparison charts, and I recommend clicking on the “Print” link to get the whole report with charts embedded. You could really call this a white paper in the purest sense.
Great work. Thanks, Light.
Great video illuminating Web 2.0. Thanks, Kanas State U. 😉
OR a higher-quality WMV version of this video is available here.
One nice thing about the online video explosion, revolution, or whatever you want to call it, is that it does have signposts. (FYI, I’m still waiting for some professional publisher to ask me to write more about all this… hello?!).
But meanwhile here are a couple of recent articles and/or posts that I found to be of interest and encouraging re: the re-emergence of my own “video-video” enterprises (videos about video and online communications) which are percolating in the background:
> VideoEgg Hits 3 Million Uploads — TechCrunch insights on the growth of this online video leader vis a vis GooTube (Google-YouTube) who may have the best ad platform of the moment. I said “may.”
> All The World’s a Stage (That Includes the Internet) — NYTimes writer Scott Kirsner offers a nice overview with examples of how user-generated content can and is making money, at least for a few leading edge folks.
Sighting a pressing TV industry need to monetize the “massive interest in online (video) content,” eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, “In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012.”
“These trends are now so pronounced, that the term ‘social revolution’ no longer seems too much of an exaggeration,” said Adam Thomas of Informa.
Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that’s focused on social networking sites.
Does anyone have a good comparison of all these new Web 2.0 video platforms?
TechCruch seems to think that SplashCast may have the ultimate player platform.
I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I’ll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?
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