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My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Like everything else, video production ain’t what it used to be.

In the age of COVID, more and more video producers and podcasters are using Zoom; but what if you want better quality that’s free of Internet bandwidth issues and more control when you are editing? For example, what if you could have high-quality, locally-recorded, distinct audio and video tracks automatically uploaded from each participant’s computer to a cloud dashboard? Would you like the ability to edit with creative freedom that is not limited by what is recorded by Zoom or other streaming software?

I also see the benefits of having this high-quality video source material available for the production of shorter videos for social media.

That’s why I produced this video using http://riverside.fm and interviewed the Chief Marketing/Growth exec of Riverside, Abel Grünfeld about Riverside’s innovative remote video production platform that locally records individual video tracks of virtual recording sessions.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

About Riverside.fm:

News Story about Twitter Acquiring Breaker:

FOR MORE INFO OR TO STAY CONNECTED

https://play.combridges.com/links

Thanks!

VIDEO TRANSCRIPT:

My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Jon: Hi and welcome to another episode of video Mojo. My name is Jon Leland and I’m a video marketing strategist and a digital marketing strategist. Video Mojo is my playful exploration of the leading edge. Sometimes I say the bleeding edge of video marketing social video, and this whole new frontier of communicating online via video.

I have a very special episode today where we’re kind of breaking our format. I’m also experimenting with an entirely new kind of live production. My guest is Abel Grunfeld. I’m practicing my German pronunciation there in America, we would say Grunfeld, but it’s Greenfeld, Abel, how are you today?

Abel: Yeah, I’m very good, and it’s a pleasure to be here. Thank you for having me.

Jon: It’s great to talk to you. Abel is the growth and marketing lead on very interesting new startup, riverside.fm. It is a video podcast recording platform which is kind of one way to say it, but we’re gonna get into what does that mean and what’s different about this kind of production? As well as what’s the marketplace for higher quality video interviews and video podcasts and this kind of program that we’re producing here today?

So Abel, let me start there when you market riverside.fm, we’re talking about a higher level of quality. Front and center on your homepage is Hillary Clinton, who’s recording her podcast using riverside.fm. And among your clients, you have Spotify Disney, Verizon, Microsoft, Shopify, some other real players in the content industry are using the platform. Why is that and kind of what’s different about riverside.fm?

Abel: What we in essence, do is quite simple. We we try to make the workflow easy for content creators that record interviews with remote guests. That can be, like you mentioned with video can also be audio only. So obviously, since nine months, everyone has had to adapt to the new reality. And whereas we’re used to recording offline, and having a team of producers or having a studio environment, where you have high control, that is something we’re used to, and we can produce high quality content, but doing it remotely, especially with guests that are not tech savvy, that is a challenge. That is where we come in. We take care of the underlying tech, so that the host can focus on having a deep and meaningful conversation with their guests.

How it works is like a double ender, which is that when we’re talking right now, we’re actually recording on each other’s machine and we’re recording offline, we are recording locally. Afterwards, we’re automatically uploading this locally recorded files to the dashboard Riverside. So to say this simple, what that means is that recording locally is recording independent of internet connection. This ensures that the quality of the files is much higher it is free of internet dropout and that is a way to guarantee and to deliver much higher audio and video production quality as compared to other tools such as Zoom, Skype, or Ecamm.

Jon: Yeah and I’ve been impressed. The aspect of getting separate tracks and having a full HD, actually you go all the way to 4k quality with a video and less conversing with the audio.

Abel: It depends on the input. The constraint in quality is not a constraint imposed by our program but imposed by equipment. If you use a 4k camera you can record up to 4k. If you use professional mic, you can record studio quality audio.

Jon: What it does for me, and this is kind of like where the marketplace distinction comes in, is that rather than recording live, streaming webcast and accepting the fact that there’s going to be dropouts and there’s going to be a more grainy quality, what I’m seeing and because this is Video Mojo and I’m most interested in video, when I test it, I get a beautiful local recording with very high quality. Those of you that are watching this on YouTube know it’s been compressed for YouTube, but I’m compositing Abel and I not live but actually in Final Cut Pro is how I’ll edit it. So it’s a commitment to quality that also is a commitment to a different kind of workflow.

I’m am interested in how do you see this marketplace? We mentioned a number of very big players who are committed to the quality that comes to mind. I watched on Netflix, I think it was Oprah interviewing Barack Obama and they did a video, I believe I saw each of them had their own video production system and they merged them together. So this is a step towards that, versus I think many people are doing live streaming using Zoom just for the convenience of it. And I started out doing live with zoom, then I moved to Ecamm, and now I’m experimenting with this quality. But how do you see that market? Who is coming to you? Who are the people that are producing shows at a level of quality that they want to go those extra steps in order to get that better quality?

Abel: Yeah, I think it’s a range of people. There is a professional aspect but there’s also the aspect of people doing something for a hobby or as a passion project, but wanting to deliver the quality that they can be proud of. Translating that into something more concrete, when we look at our audience, it started with podcasters, it’s audio only, or video podcasters. This can be professionals with whole production teams and unlimited budgets. But we also see a lot of indie podcasters who are doing something for fun, really in a niche, and at the same time wanting to produce the highest quality possible. So that is one use case, podcasters.

Another use case is when it comes to recording video, and recording video from a distance. We see a lot of companies recording for internal communication or marketing, as well as recording interviews with external guests, which they distribute either on external channels like YouTube or any other social media to build up an audience to gain trust for what they’re trying to sell. Or they use it to keep actually people their organization internally motivated, and use it merely as a communication tool. And as a more engaging communication tool.

Jon: Very interesting. I think taking a minute to reflect on this kind of production because, you know, pre-pandemic, if you’re doing a video documentary, for example, you would have a crew go to wherever the guests are and interview them. Even within the radio production like NPR. My son, Andrew has been a professional podcaster and taught audio journalism and he told me that the term that they use in that industry is tape sync. So if they had a guest who was in a remote location, they actually would hire an audio producer, who would go with a microphone to the guest’s location, because they don’t expect them to have a good microphone to be able to record that kind of quality. So it seems to me that riverside.fm is really filling a gap there where pandemic or otherwise, like, I wouldn’t be able to interview you in the Netherlands. And I don’t think I wouldn’t have the budget to hire a crew in the Netherlands to do a video recording. So next best thing, we really have good quality here versus doing a live event. Now there may be some immediacy that gets lost by not doing live, but it’s an interesting menu and selection of options that producers have now.

Abel: Absolutely. And what might be a valuable addition is that if you purely look at the product that we offer, so right now, it’s just a host and a guest, we’re having a conversation. But we have actually built something to help producer teams. Basically, there’s something called the producer mode, which allows producer to join the show to be in control without being recorded and or visible. But at the same time, they can monitor they can make sure that there’s no audio keeping, all participants use the right equipment, and they can do sound checks. So we’re really bringing the idea of a hands on production team offline, to an online environment. We seek to bring you a virtual studio rather than simply a video conferencing environment.

Jon: That’s very interesting. One of the thing I am interested in, I’ll be transparent, and why I was interested in riverside.fm is I want to work with corporations or visionary organizations that really have a message that want to do more of this kind of video with the opportunity for me to be a producer. I’ve actually directed zoom, video shoots while they were recording locally with their iPhone, and so this is far more sophisticated and an opportunity, like you said, to produce conversations.

We can also bring in, I think you said seven or eight live videos and capture those streams individually. Then you also have a “call in” mode, which uses this composite recording, which is not as high quality. It’s interesting when we do zoom, and we do gallery mode, in order to put 2 – 3 – 4 people on the screen, you know that it is what it is. But in your case we could do four people and record high quality four at a time, each one has an independent track, and we have that quality. If they’re calling in, then it’s very limited. In terms of the quality, is that correct?

Abel: That is correct, yes. When you call in, it will be contingent on the quality of the internet connection. But if they join as a guest you record them locally on a separate track. That is when you get indeed the high quality.

Jon: Cool! One of the things that I’m not doing today that I was doing when I was doing live streaming, is being able to take the comments from YouTube or Facebook and put those up on the screen and answer questions in that way. But in this case, you can give me a link and I could I have any number of people watching in what is virtually a private room? Is that right?

Abel: Yep, that’s right. So there are three different statuses in terms of inviting people on Riverside. There’s the guests think that you obviously send to guests that you want to be recorded for the whole conversation.

Jon: You’re my guest on my riverside.fm account.

Abel: Exactly. I’m here on the guest link, it is two clicks and I’m in this session. That is one part. The second part is for producers, that is the producer mode. Having a production team or having your audio or video engineer, attend the session without being recorded. And then there’s the third option, and that connects to live streaming, that is an audience link. You can share that audience link when you go live or when you start the recording in 30 minutes. Go through Twitter (and any social platform), and you say “hey, following in 30 minutes, I’m going live with a or b tune in” What happens is they click on the link and they are not visible in the conversation but the moment you hit the record button, is when you start your life conversation. That is when they as an audience member can actually attend the session. In addition to that, they can use the chat box on Riverside to ask questions. So this is a way to livestream on Riverside without any detrimental impact in terms of the recording quality.

Jon: After it gets edited? So where they’re watching live is a live stream of this composite mode, correct?

Abel: Correct

Jon: Camera switching, I mean why I’m a fan of Ecamm live is I can do multiple cameras. They have a guest mode where I can then go to a 2 shot, I can actually live direct 2 shot – 1 shot, bringing graphics is like a live studio. So you’re not competing with that, it’s a little bit geeky. But the technical question that I have is I was doing Ecamm, Ecamm does do some live streaming that I was using restream.io to go out simultaneously to my personal Facebook page, my professional Facebook page, and YouTube Live and getting back the chat. I don’t know, this whole streaming area is fascinating. There’s one advantage I see to your guests link, not the guest link. Sorry. But the audience link, what would you call that?

Abel: Yeah, exactly. Right

Jon: Right. That’s the participants that can just watch via the web page. So the chat then at least gives me the ability to answer questions. And that lends itself to kind of like membership groups. Because you’re not putting it on YouTube. You’re not putting it on Facebook, you’re just saying we are going to be live and you’ll get to participate in this session. You can ask questions. And if we take the time to edit it, the quality of the recording that we’re going to send out is going to be exceptionally good.

Able: Yeah, absolutely. And if I may add, and especially given what you said. I think what the following distinction is important to make. So when you talk about restream talk about Ecamm, these are live streaming platforms with some recording functionalities. Whereas what we do is we are recording platform with some live streaming functionalities, meaning that we optimize for the recording element. But in addition to that, we indeed provide some functions. nullities to go live. And like you mentioned your use case of having a private community attending a live recording. That is a very cool one. And that is perfectly suitable in the to do.

Jon: That’s really well said. I know I’m exploring and sorting this stuff out for myself. And as I talk to people that are looking at this whole world of live streaming, and are you familiar with this new audio only community platform called clubhouse?

Abel: Yeah

Jon: It’s amazing. I’m going to be doing programs in the future, I’m sure about it. Because I’ve just been impressed. It’s unfortunately, at the moment, invitation only, and iOS only, but it’s amazing. And it’s, you know, it’s audio only. It’s a whole different live environment. And because they’ve got some critical mass, it’s happening. But I went off the subject.

And this idea of having a close community or offering it to your followers, so that it isn’t so much a social media thing as a media thing. But what you said the distinction between the fact that you’re recording platform that does offer some live capabilities, versus a live platform that does some recording, definitely at a lower quality. I mean, that’s a very clear distinction. Yeah, anything to add on that?

Abel: No, I mean, I think I think you captured it there perfectly well. And I think to add to what you said, it’s very interesting what you’re seeing. I mean, we’ve sold the acquisition of Twitter, of Twitter acquiring breaker, which is again, I would say, directly related to the rise of clubhouse. And a second thing that I would add is that like, you can see that Patreon, for example, now, so the private community membership, so a way for creators to monetize their work. That is something that is closely related to the idea or the use case you post of using such a platform as Riverside to host a session with a private community. And that is also something we recognize, we can see clearly a trend towards the decentralization of, let’s say, a media landscape, where everything is becoming much more niche much more based on the individual rather than the brand. And that is also where that’s a different tools that can actually help creator distribute their message there, that is the position of these tools. And that’s also, I would say, a place where we’re heading towards, which is going to be very, very different than what we see today.

Jon: Yeah, and it also makes sense, in terms of the corporate marketplace, you mentioned organizations earlier, who want to do events for their own people, and end up with a really high quality recording, but at the same time, have multiple people on camera, and have, you know, staff and other audiences who they would want to include, at the time of live, unable to ask questions, and so forth. But then distributed as a more finished polished production. Yeah, as you know, so not only are we seeing revolutions in distribution, and you know, it was unimaginable not long ago, to be able to do the quality of live video that zoom does, for example, or that the quality of live production with all the bells and whistles that I’m able to do with the Ecamm. But is also fascinating that the programs can have the kind of production quality that we were used to pre pandemic and pre internet.

The other thing that that is important to me, and I think is another kind of a tip, but also an advantage of having really good quality video and isolating it, and not working around the multi camera aspects that you end up with, on zoom, for example, is that I’m focusing more and more on short form video. And I love doing interviews like this, and I love having the longer form format. But I think what’s going to be more valuable to my audience, particularly in a soundbite oriented culture, are the nuggets. And I just actually, this week produced one of my first shorts, an insight that I had in a conversation with Jay Acunzo of Marketing Showrunners. And those kinds of nuggets and the ability to edit out these short form videos will be ideal to have the high quality video and make those really kind of like, sing sweetly from the quality point of view.

Abel: Yeah, absolutely. Absolutely. And I mean, when having a very insightful conversation, by not leveraging the fact that you have so much unique content. So what you can do, one one use case I particularly like is to You record both audio and video, you use the audio for a podcast, you use the video for your YouTube channel, then you repurpose the content. And take for example 10 different clips of like the most interesting points being made this used for social media marketing strategy. And then you can also transcribe for example, the conversation and transform it into a blog post, which is a bit more to the point and synthesize, then then you have four or five different pieces of content, all different all complementing each other and all being like perfectly made for different types of distribution channels.

Jon: Yeah, you’re preaching to the choir. And I kind of even more than that this is something that I’m moving into. When I talk about being of service to visionary organizations. The one point that I would disagree with you about is the audio production and the video production, because as a producer, I don’t want to edit both of those. So tell me if I’m missing something, but what my intention is, and how I will do this program is that I will edit the video. And then I will strip out the audio and distribute that as an audio podcast, as opposed to doing a separate audio edit. And I 100% agree with you that part of the reason for doing what I call a web show, call it a video podcast, called wherever you want is not just for the original program, but for those opportunities to repurpose the content and refine them and deliver even higher quality clips by doing that kind of post production.

Abel: Absolutely. And I mean, like you said, you can choose to edit the video and audio as one file. And so the moment you make one edit that applies to all different files, all different tracks. And then once you have the finalized version, that is indeed, when you can split them and use it to distribute as an audio file and like a video file.

Jon: Great. It’s wonderful to talk to you thank you again for making the time and congratulations, because I do think that riverside.fm has identified a quality niche. And it’s evidenced in the people that are already using the platform. And I don’t think the as they say the toothpaste is going back in the tube with regard to the fact that even when the pandemic comes to an end, hopefully soon, that we’re going to be still more and more working in virtual spaces and doing this kind of virtual production. So I think you’re very well positioned. And as a longtime video producer, I can really see the value of having that quality. The big question for me to be transparent is how long will it take me to do an extra edit that is going to be more sophisticated. I’ll be custom compositing the two shot of us side by side as well as having the isolated tracks. So anyway, it’ll be fun. And it’ll be an interesting part of this video exploration.

Abel: Absolutely. You’ll see people that take a more hands off approach and try to minimize the time, you’ll see people who outsource the whole process. And the people who really like to dive deep into it, and really, like do everything custom. So it’s like you said you can you can make anything out of it. You can make it very simple or keep it simple. Or you can go really deep and specific.

Jon: Fabulous. Well thanks again and enjoy your weekend and Amsterdam and stay safe. We I will mention for the audience that I got a couple of very interesting interviews coming up, Jay Acunzo of Marketing Showrunners and he’s going to be back. And I’m actually doing his course, about program premises and doing programs that matter and conversations that make a difference. And Sean McCabe who is doing exactly the kind of report repurposing a video that we’re talking about. He’s got something called the daily content machine. And he’s been a big leader in online marketing for a long time. I’ll be interviewing him in February. So stay tuned to Video Mojo. I really appreciate you taking the time to watch, listen, whatever you do, and we’ll see you on the next episode.

Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass

I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.

This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.

To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.

If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN LAST WEEK’S EPISODE

Time markers/Table of contents:

  • Tee It Up: Wayfinding vs the Perfectionism Trap – 1:58
  • Collaborative Conversation: Michael Kass (Coach) – 3:11
  • Community Campfire: Q&A – 14:11
  • Luscious Links: The Biggest Bluff – 23:31

RESOURCE LINK:

Michael Kass: https://www.storyandspirit.org/

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!

Your Inner Critic is Not a Myth. It’s a Muse-Buster!

My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee It Up: About Story – 1:38
  • Collaborative Conversation: Christy Strauch (Coach, Author) – 3:40
  • Community Campfire: Q&A – 14:43
  • Luscious Links: Morning Pages resources – 21:38

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – Live on 10/16/20 at 10am PT

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

Tips for Deepening Your Social Media Presence with actress/coach, Julia McNeal

There’s so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.

As Julia McNeal illuminates in this episode of Video Mojo, this is what’s required if you want to be truly authentic; and, the really GOOD NEWS is that along with this deeper level of engagement comes a recognition of a shared humanity that is a service to everyone you touch. Don’t miss this episode.

As always, in addition this “Collaborative Conversation” (interview), Video Mojo also includes a quick commentary called “Tee It Up” (this week an overview of how WebShows™ like ours build on the shoulders of podcasting) and “Luscious Links” resource recommendations (this week two great sources for license-free images you can use without fee or credit, if you so choose).

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET
on our YouTube channel: https://www.youtube.com/jonleland
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: Media Evolutions Through the Ages – 1:48
  • Collaborative Conversation: Julia McNeal (Actress, Teacher, Coach) – 4:57
  • Community Campfire: Q&A – 18:48
  • Luscious Links: stock image resources – 23:06

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – To be recorded live Friday, October 16th at 10am PT.

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?…
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I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek

When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.

This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET 
on our YouTube channel: https://www.youtube.com/jonleland 
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: “Follow the Juice” – 1:18
  • Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
  • Community Campfire: Q&A – 15:07
  • Luscious Links: an exemplary YouTuber & resource – 23:50

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Go Beyond Content Marketing & Storytelling. Conversations Are Now King. – Video Mojo LIVE! Webcast

Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.

Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”

Time markers:
* Tee It Up – 2:04
* Collaborative Conversation – 4:24
* Community Campfire – 12:49
* Luscious Links – 21:54

Here are the resource links from this episode:

* David Drake: https://www.themomentinstitute.com/

* “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love” by Cal Newport – https://www.amazon.com/Good-They-Cant-Ignore-You/dp/0349415862

LUSCIOUS LINKS
* The Social Dilemma (Netflix Documentary)
https://www.thesocialdilemma.com/

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
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(“Subscribe” and click the bell for alerts)

* ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:
* Youtube: https://www.youtube.com/jonleland/
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo
* YouTube: https://www.youtube.com/JonLeland/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael Kass

I’m totally psyched to share a new kind of Video Mojo episode!

Although it’s rarely discussed, “video presence” is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models of what video presence means, but it also includes wonderful “special guest appearances” from the inspirational author and speaker, Lynne Twist, and master coach and author, Andrea J. Lee.

Click the video above to watch this Video Mojo episode.

If you aspire to make the most of online video including posting videos to social media networks like Instagram, Facebook, and TikTok, this episode may be especially important to you.

About Video Mojo
​Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

​I’d love to hear from you. Your feedback, suggestions, likes, and reviews on YouTube, Apple Podcasts, or wherever are HUGELY valuable:
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​
​* YouTube Channel: https://www.youtube.com/jonleland​/​

Thank you!

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?

Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.

In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:
– Robin Sharma “5am Club”: https://www.robinsharma.com/book/the-5am-club

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback, or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
* YouTube Channel: https://www.youtube.com/jonleland​/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Podcast Home: https://anchor.fm/video-mojo​/

VIDEO TRANSCRIPT:

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.

Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.

This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.

I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.

To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.

1- Make Authentic Human Connections

So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.

2 – Human Connections are Fueled By Value

I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.

That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.

3 – Marketing is a Long-Term Process

The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.

I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.

I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.

Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.

That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.