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Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?

Check out my new TikTok video below (follow me on TikTok here) and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend: 

Micro-Influencers!

Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.

The Forbes article that’s at the beginning of that TikTok clip is called, “How Marketers Can Leverage Partnerships In The World Of Paid Fan Content.” Authentic Fans = Micro-Influencers. They are loyal and, well, authentic. Read more.

Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be. 

For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.

Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.

The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.


Bonus, Free Resource: I created this 20-minute video mini-workshop, “Why TikTok is Important for Business Marketing.” It includes 4 illustrative video clips. Check it out.

Why TIKTOK is an Important BUSINESS MARKETING Opportunity & A “Fast Track” to More Video Visibility

Looking for the biggest possible “bang” for your social media, video marketing time & money?

One word: TikTok!

It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?

In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)

Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.

Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. 😉

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up – Video is a Language: 2:44
  • Collaborative Conversation – Mini-Webinar on TikTok: 5:25
  • Community Campfire – Your Questions: 14:47
  • Lucious Links – Throughout, Plus Free Email Course: 19:00

Four Reasons Why TikTok is Important for Business Marketing:

  1. A Creation-Communication Skill with Lasting Value:
    – Gary Vaynerchuk on Why TikTok Matters: https://www.youtube.com/watch?v=SjN3pQT6lnY
  2. An Algorithm in a Class by Itself:
    – Scott Galloway on algorithm “signal liquidity”: https://twitter.com/profgalloway/status/1309275991110451201?s=20
  3. An Exceptional Opportunity for Visibility:
    – Web marketer who swears by TikTok: https://www.tiktok.com/@maryannedamarzo/video/6865367741621341445?lang=en
  4. A Media Environment Where Your Humanity Can Shine:
    – Sherwin-Williams Paint Enthusiast Gets Fired & Hired: https://adage.com/article/digital/fired-sherwin-williams-paint-enthusiast-and-tiktok-star-joins-rival-firm-develop-new-paints/2296991
    https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing

LUSCIOUS LINKS:

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https://play.combridges.com/

Thanks!